80% of B2B customers will stop doing business with a vendor due to poor customer experience. It’s up to revenue teams to deliver exceptional experiences throughout the customer journey. From Marketing and Sales to Customer Success, revenue teams must differentiate their offerings from competitors’ by personalizing experiences to attract leads, convert prospects, and retain/grow customers.

Motivated by these trends, revenue leaders are investigating innovative ways to meet customer expectations and boost ROI. In fact, 43% of digital leaders think AI will be “transformative” for their businesses.