Did you know that on average 21 percent of B2B Marketing budgets are dedicated to sponsoring, hosting and attending trade shows, conferences and other events? Depending on the size of the company, this percentage can inflate to half of the total Marketing budget. With this in mind, it’s vital that businesses maximize their trade show returns on investment.

Explore the Maximizing Trade Show ROI eBook, co-created by SummitSync and Conversica, to get a better understanding how to boost pre-event awareness, boost engagement during the event, magnify post-event follow-ups and better track ROI.