The conversation about the US economy is all over the place—and the uncertainty is giving revenue teams a massive headache. If you’re in Marketing, Sales, or Customer Success, you’ve probably been living the reality for a few months now. Your discretionary spending is being cut and so is your customers’, headcount is frozen or even rightsized, pipeline is down, sales cycles are elongating, and everyone’s freaking out about increased churn on the horizon.

Here’s an idea: buck the market.

Don’t wait for economic forces to beat you down. Now is the time to set yourself up to win in the next recession—whenever it arrives.