Transform your Marketing. Conversica's seamless integration into Salesforce Marketing Cloud unlocks the power of adaptive, two-way AI conversations at every stage of the buyer journey.
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Two-Way AI Conversations for Salesforce Marketing Cloud
Accelerate Funnel & Lead Conversion
Strike while the iron’s hot: Go straight from one-way, static outreach to engaging, two-way conversations the second a lead takes an action to move buyers through the funnel faster.
Expand Business Value, Productivity & ROI
Improve nurture performances and get to qualified leads and conversions faster with automated nurture actions that surface handraisers for you, allowing Sales reps to focus on the best opportunities without sacrificing the rest.
Hyper-Qualified Leads & Contacts
Get more engagement from Salesforce Marketing Cloud with two-way conversations that increase qualification. Engage on the lead’s time and go beyond traditional rigid journey experiences.
Activate Conversations Within Journey Builder
Drag and drop conversations directly into Journey Builder for effortless multi-step workflows—no complex configurations or coding required. Trigger conversations at any point in the journey.
Conversica’s integration with Salesforce Marketing Cloud enables users to drag-and-drop conversations directly into Journey Builder for an endless variety of use cases.
Example: A medical device company announces a new product to lead stock with two different CTAs. If leads are interested in learning more, Conversica sends a link and then sets up a time to call. If leads are interested in seeing a demo, Conversica asks discovery questions to ensure the rep has all the information they need going into the demo call.
Example: A sports team contacts previous ticket purchasers to see if they would be interested in buying a ticket package or season tickets. If leads click on the CTA, a Conversica conversation is triggered to engage the lead in AI-powered conversation to gauge interest and set up a call with the right rep.
Example: A SaaS company sends a drip campaign to leads. Clicks on the “More Info” CTA drive Conversica to send a link and schedule calls with the right rep. Leads who click on a CTA for a town hall meeting are engaged in conversation to drive event registrations. The “Meeting Request” CTA starts a qualification conversation.
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