Is your revenue team ready for what's next?
In today’s competitive higher education landscape, attracting and enrolling the right students is more challenging than ever. With declining enrollment rates and increasing operational costs, institutions are under pressure to find innovative, cost-effective ways to engage prospective students. Enter AI-powered solutions, which offer a transformative approach to student engagement and admissions.
Higher education institutions are experiencing a seismic shift. Enrollment rates have been falling for over a decade, with a 15% decrease in undergraduate enrollment between 2010 and 2021, and the trend shows no sign of reversing. The costs associated with recruiting students are soaring, and the competition is fiercer than ever.
Adding to these challenges, the value of higher education is increasingly questioned. Rising tuition costs, coupled with stagnant salary expectations for graduates, force students and families to consider alternatives. Amid these pressures, institutions must provide a personalized, engaging experience to attract and retain students.
AI-powered tools like Conversica’s Revenue Digital Assistants (RDAs) offer a compelling solution. These intelligent assistants act as enrollment concierges, using the power of AI to engage with students before and after enrollment. AI-powered admissions assistants provide dynamic, personalized interactions that enhance the student experience and keep them on track from application to orientation and beyond.
Here’s how AI can revolutionize the admissions process and keep prospective students engaged:
AI can engage every prospective student with personalized, timely communications. Whether through email, SMS, or chat, RDAs ensure that each student feels valued and informed. This level of personalization helps institutions stand out in a crowded market, making a lasting impression on potential students.
From the moment a student shows interest, AI-powered assistants can provide consistent follow-up, ensuring that no lead falls through the cracks. They guide students through the application process, remind them of key deadlines, and answer any questions they might have, all without the need for human intervention. This proactive approach keeps students engaged and excited about their potential new school.
AI doesn’t stop at enrollment. RDAs continue to support students throughout their academic journey, monitoring their progress and reaching out if issues arise. This ongoing support can significantly improve student retention rates by ensuring that students receive the help they need promptly.
The first few weeks of classes are a crucial time for student satisfaction and retention. AI-powered assistants can provide a seamless onboarding process, helping students acclimate to their new environment quickly and easily. This support extends beyond academics, connecting students with activities and services that enhance their overall experience.
Boost your admissions game with an AI enrollment concierge to engage prospective students in conversations along every step of an increasingly fragmented and complex enrollment journey via chat, email and SMS. Download our ebook to learn how.
Conversational AI can be used at many points in the road from initial interest to enrollment. The below diagram shows how an AI-powered admissions assistant can intervene using automatic triggers to start conversations that move students toward the next step in their journey.
Dynamic Web Engagement: Trained on your institution’s data, Conversica’s AI chat solution uses a variety of large language models to accurately answer questions, gather prospective student contact information, and carry the conversation forward to the next step.
Engage Prospective Students: Follow up with prospective students who have indicated interest through a form submission, college fair, or similar action to connect them with an enrollment advisor and drive applications.
Cultivate Student Interest: Stay in contact with interested students early in their college decision process who are not quite ready to apply.
Reactivate Student Interest: Circle back with prospective students who have fallen out of contact with your institution to reinvigorate their interest and push toward application or enrollment.
Accelerate Undecided Applicants: Reach out to admitted students to offer advice, highlight value, and answer questions to encourage them to enroll.
Winback Former Students: Connect with students who have paused their studies to encourage them to return and finish their program.
As higher education institutions navigate an increasingly challenging landscape, the adoption of AI-powered solutions like Conversica’s RDAs can provide a significant competitive advantage. By delivering personalized, scalable, and proactive engagement, these tools not only attract and retain students but also enhance their overall experience, fostering long-term success and satisfaction.
For institutions looking to stay ahead in the competitive world of higher education, embracing AI is no longer an option—it’s a necessity.
* By submitting this form, I agree to receive information and updates, including marketing communications, by email about Conversica’s products and services. By submitting this form, I am agreeing to Conversica's privacy policy.
Let us show you how our Powerfully Human®️ digital assistants can help your team unlock revenue. Get the conversation started today.