What is a Conversational Growth Strategy?

Sales performance is always a hot topic, and people power can only accomplish so much. 

Most Marketing teams generate more leads than their Sales counterparts can engage. Customer Success teams, similarly, have more customers than they can proactively manage. 

While automated outreach tools can help fill in the gaps, it takes personalized conversations to motivate leads and customers to take revenue-generating actions. Factor in the fact that personalized interactions are difficult to scale, and you begin to see the problem: opportunities get missed. This is the Conversation Gap that leaves leads untouched, customers unengaged, and team members frustrated.

It takes a conversation to influence revenue. Developing a conversational growth strategy using Conversation automation will allow you to improve your business’s overall sales performance by enabling 100% follow-up coverage on the leads you generate and customers you serve. 

Conversation Automation is exactly what it sounds like: a way to automate human-like, two-way conversations with leads and customers. By leveraging a concert of technologies including Natural Language Processing, Revenue Digital Assistants™ deliver the right message, at the right time, on the right channel to motivate leads to progress through the funnel. By automating repetitive and time-consuming tasks, businesses free up their Sales teams to focus on high-value initiatives, like building relationships and closing deals. 

This post will explore how to develop and deploy a conversational growth strategy by looking at the areas of your business you can deploy Conversation Automation, how to leverage Conversation Automation to bolster sales performance through lead generation and qualification, and how to use Conversation Automation for funnel optimization. 

Conversational Growth: Building Relationships with Conversation Automation

Your conversational growth strategy should consider every stage in your buyers’ journey, from first interest to retention and growth. Applying Conversation Automation throughout your customer lifecycle will deepen your relationship with your leads and customers.

• Lead generation and qualification
  One of the most effective ways to use Conversation Automation in Sales is to automate the process of lead generation and qualification. Because Revenue Digital Assistants can scale conversations with each and every lead, they can weed out low-quality leads, warm up leads in need of attention, engage in conversation, and determine interest for the Sales team. Once a lead has been qualified, it can be passed on to a human sales representative for further engagement.
• Sales follow-up
  Another key area where Conversation Automation helps to improve Sales performance is in the follow-up process. Sales representatives often have to spend a significant amount of time following up with leads, whether it’s to schedule a meeting or follow up on a proposal. Automating this process can help to ensure that leads are followed up with in a timely and consistent manner, which can help to increase conversion rates. By adopting innovative technologies like Conversation Automation and Revenue Digital Assistants, businesses can scale personalized, two-way, human-like conversations with leads and customers. Not only do these AI-driven conversations enable businesses to promptly and persistently touch contacts with unique messages, these conversations actually motivate contacts to take the next best action resulting in revenue.
• Customer success and growth
  Conversation Automation solutions use AI to automate tasks that support customers’ needs after the sale, including new customer onboarding, helpful suggestions for product use, and renewals or upsell opportunities. Using AI-informed triggers and Natural Language Processing capabilities, Revenue Digital Assistants can leverage data about each customer to start conversations about their use of products or services to make sure they’re getting the most out of their purchase, keeping them satisfied and coming back for more.

Conversational Growth: Scaling and Optimizing Your Conversation Automation

Regardless of where in the funnel you leverage Conversation Automation, the Machine Learning capabilities ensure the AI is always improving. 

• Personalization
  Personalization is one of the most dynamic features of Conversation Automation. Revenue Digital Assistants leverage data from outside sources and previous interactions to understand customer needs and preferences and steer the conversation accordingly. This means each contact gets a completely unique conversational experience tailored to their situation and optimized to drive them toward a business goal, whether that’s a Sales demo, signing a contract, or leaving a positive review.
• Analytics and reporting
  Conversation Automation solutions help keep track of KPIs throughout the lifecycle, including conversion rates, customer satisfaction, and engagement. Sales teams can use the technology to compare what motivates prospects to respond, test different segments, and monitor follow-up from human teammates. Conducting A/B message tests is one way Sales teams can leverage Conversation Automation to optimize their lead follow-up methods and ultimately boost revenue.

Conversation Automation can be a powerful tool for improving Sales performance. By automating repetitive tasks, personalizing customer interactions, and providing insights and analytics, businesses can provide top-tier customer experience at scale. 

The Conversational Growth Workforce Model

By adopting innovative technologies like Conversation Automation and Revenue Digital Assistants, businesses can scale personalized, two-way, human-like conversations with leads and customers. Not only do these AI-driven conversations enable businesses to promptly and persistently touch contacts with unique messages, these conversations actually motivate contacts to take the next best action resulting in revenue. We call this step-change in the way companies conduct business and interact with customers the Conversica Growth Workforce model.

Conversation Automation solutions scale two-way, human-like conversations that engage every contact and discover Conversation Qualified opportunities faster and easier than ever before. This means happier customers, empowered employees, and more revenue opportunities throughout the lifecycle. That’s the power of the Growth Workforce model.

Read our eBook The Essential Guide to Conversation Automation: The Best Way to Engage Customers and Win Revenue to learn more about how to use Revenue Digital Assistants and Conversation Automation to turbocharge your revenue teams and generate more revenue, faster.