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Winning Conversations: Conversica’s Top Performers in Q2 2023

Conversica

Conversica's top-performing conversations from Q2 2023
Conversica's top-performing conversations from Q2 2023
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Best PracticesBuilding Pipeline
Published 07/24/23
1 minutes read

With Conversica’s vast conversation library, wide range of use cases and industries, and variable-based conversation architecture, there’s no end to the ways users can optimize their Revenue Digital Assistant’s messaging for best results.

Every month, we identify a top-performing conversation among the thousands in use to take a closer look at what makes it so successful. Today, we’re sharing the three winning conversations from last quarter.

April 2023: Software Company Drives Retention with Drive Health

The Drive Health Skill is comprised of conversations that power an engaging customer experience and increase retention. One Conversica software customer does a particularly excellent job of leveraging this Skill – so we want to quickly share how they do it with you for inspiration (and business growth)! 

They use Drive Health conversations by uploading leads monthly and segmenting customers by usage. High-usage customers trigger an upsell conversation, while the at-risk low-usage conversation gets prompted for inactive users.

The Schedule Review conversation, which falls under the Drive Health skill and aims to schedule account reviews with current customers, is their most successful.

Here’s an example of their Revenue Digital Assistant’s messaging:

Software company's Drive Health conversation is the top performer for April 2023

Trailing 12-Month Conversation Results:

34%

Conversation Rate

16%

Conversation Qualified Rate

May 2023: Winback Fans With Unused Ticket Credit

Sports teams are winning this season with their Revenue Digital Assistants™. For instance: A West Coast Major League Soccer team segments their fans by their purchase history, so the RDA sends a highly personal email to each fan. Their most successful segment is customers with unused credit – go figure, right?

One key statement included in this play is when the credit must be used by, which creates a sense of urgency. Check out their messaging below:

A Major League Soccer Team uses Winback to reach out to fans with unused ticket credit

Trailing 12-Month Conversation Results:

57%

Conversation Rate

47%

Conversation Qualified Rate

June 2023: Retail Wholesaler Keeps it Simple With Fresh Contacts

You don’t need to complicate your outreach to get great response rates! One top performing retail wholesale customer proves this using Fresh Contacts: Learning More to progress hand-raisers to the next step.

This RDA keeps it short and sweet with minimal dynamic fields in this outreach message to get stand-out results. Remember: Set expectations about outreach on your webpage where these inbound leads submit their interest. For instance, be clear that someone (your RDA) will follow up to connect the lead with a rep after interest is expressed.

Retail wholesaler uses Fresh Contacts to follow up on inbound leads

Trailing 12-Month Conversation Results:

55%

Conversation Rate

43%

Conversation Qualified Rate

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