AI & Customer Sentiment Survey Report

How AI is Shaping the Future of Customer Interactions

The report provides a deep dive into how conversational AI is reshaping customer experiences, drawing on extensive research including a survey of over 500 consumers and business buyers, in-depth interviews, and focus groups. It uncovers what makes AI agents helpful in the sales process, the optimal timing for AI interactions, and the underlying factors that drive both trust and discomfort among users. This comprehensive analysis equips marketing and sales leaders with actionable insights to integrate AI in a way that enhances efficiency, personalization, and customer satisfaction.

• Discover how AI can streamline early-stage customer engagement while balancing human touch where it matters most.
• Learn the critical factors that influence trust in AI, including the importance of security, transparency, and error-free performance.
• Understand the distinct preferences between business buyers and consumers, and how these insights can tailor your sales strategy.