How Marketers Can Use AI | Snack-Size AI Ep. 9

Welcome back to SnackSize AI. Today we're going to talk about the different applications of AI in marketing, their value and impact.

We spend a lot of time helping prospects determine the best way to leverage AI in their marketing process and wanted to share some of those key insights. First, it all starts by determining what you're looking to accomplish with AI.

Are you looking to use AI to surface actionable insights for your team? AI is great for predictive analytics, segmentation, predicting churn. These solutions save your team countless hours and improve their efficiency. But this is really a back office implementation of AI.

Or are you looking to improve your team's productivity and generating content, taking notes, summarizing activities, things of that nature? This is by far the most common use of AI in marketing. And it allows your team to focus their time to review and polish the content versus actually doing content creation. It's often referred to as co-pilot, where the AI assists the team, but doesn't take action independently.

Or are you looking for an AI-powered digital assistant that can scale your personalized, two-way conversations even earlier in the funnel? Organizations looking to improve the lead's experience and modernize their funnel look to conversational AI solutions to do that. Investing in the right solution will differentiate your brand and deliver sales, the pre -qualified leads that are poised to move through that funnel very quickly.

But not all conversational AI solutions are designed the same. Picking the right vendor is key to matching the business needs, your security requirements, and even your risk levels.

So what should you look for in a conversational AI solution? Really, there's two things. First, you should look for a solution that is dynamic and supports a free flowing conversation, something very similar to what you would have within a human. Those scripted conversations and bots, they just do not cut it any longer.

The solution should be trained on your business and trusted to drive your business outcome. And to do that autonomously by engaging within your lead management process and to do it at scale. To get the most out of a conversational AI solution, you need to look for something that's well beyond just responding to a lead and setting up a meeting, which is most often what you're going to find in a conversational AI solution. It is about having a telling and reliant dialogue that advances that lead through the funnel with no human intervention required.

Second, it's all about security. You need to look how that solution leverages AI technologies. Does it have the right balance of general models and brand specific models? Does it have the security and the controls needed to match your corporate policy? And does it put you in the driver's seat to determine how autonomous and generative you want that solution to be?

Now, Conversica is a leader in conversational automation solutions. In fact, Forrester has named us a leader in the conversation automation wave. So we hope you take a moment to explore our solution and how it can transform your funnel and differentiate your brand.