Marketo Integration

Get More Out of Your Marketo Investment

Top Use Cases

1. Quickly respond to all inbound leads with two-way conversations that encourage conversion
   Inbound leads need to be engaged quickly, but you can’t rely on scoring or Sales to accurately assess and follow up. Conversica Revenue Digital Assistants™ quickly engage in personalized, two-way conversation to discover where the lead is in their journey and take the next best action, providing additional resources or qualifying on behalf of sales.
2. Reach out to interested leads that have not hit the scoring threshold
   Conversica RDAs are great at turning warm leads hot. Using the knowledge of the lead and account actions and demographics, the RDA can engage leads, answering any lingering questions and driving to conversion.
3. Increase participation and ROI of webinars and events
   Set up an integrated outreach that leverages both Marketo sends and Conversica two-way conversations to increase registration and improve engagement during and after the event.
4. Scale outreach to target accounts
   Use Marketo to see if there is any interest with key accounts and quickly move it over to highly personalized engagement to warm them up for Sales.