Challenge

The University of Miami needed to sell season tickets at scale with limited resources and inefficient processes.

With just 8 full-time sales reps and a 67,000 seat stadium the team lacked the bandwidth to prospect and convert like a pro sports organization. Sales reps were wasting hours on cold outreach to unqualified leads, burdened by clunky CRM workflows and limited data. Meanwhile, their professional stadium counterpart operated with more than four times the sales staff–highlighting the gap in both capacity and efficiency.

Solution

Conversica became Miami Athletics’ most effective tool for driving new season ticket memberships—scaling high-quality outreach without increasing headcount.

To tackle this high-impact goal, the Hurricanes launched an AI Agent—nicknamed “Casey Martinez”—to power intelligent, two-way conversations that identified and qualified new buyers at scale.The AI Agent was deployed to:

• Focus exclusively on high-value campaigns tied to football and men’s basketball season ticket memberships
• Automate personalized outreach with up to 7 tailored touchpoints per prospect—reaching more fans in a week than a rep could in a month
• Route only qualified, ready-to-buy fans to sales reps, ensuring teams spent time only on true opportunities

What began as a test quickly became their #1 source of warm leads—beating inbound forms, alumni lists, and even paid media.

"Everything our reps are working right now is pretty much a Conversica hot lead, We’ve even had to pause campaigns because reps couldn’t keep up with the volume of qualified leads."

Results

Conversica helped Miami Athletics transform their sales performance—boosting conversion rates while reducing effort.

By automating qualification and focusing reps only on warm leads, the team delivered measurable improvements in efficiency and pipeline velocity:To tackle this high-impact goal, the Hurricanes launched an AI Agent—nicknamed “Casey Martinez”—to power intelligent, two-way conversations that identified and qualified new buyers at scale.The AI Agent was deployed to:
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• 3X higher close rate on Conversica-managed leads
• 40% faster sales cycle, accelerating time-to-close
• 50% fewer rep touches needed to convert a deal

Over 70% of outbound qualified leads now originate from Conversica “Conversica gave us confidence to go deeper into our database and unlock value from colder segments. We’re finding revenue where we otherwise wouldn’t have even created an opportunity,” said Cameron McKhann.What began as a test quickly became their #1 source of warm leads—beating inbound forms, alumni lists, and even paid media.

Looking Ahead

With marquee matchups on the schedule and pressure to grow revenue, Conversica is enabling Miami to sell like a professional franchise.

As the Hurricanes prepare for high-demand games against Notre Dame and Florida, Conversica ensures the team can scale outreach, convert interest faster, and never leave revenue on the table.