Connect Microsite Visitors to the Knowledge They Need to Buy

Conversica’s AI Agents tap into your product and technical knowledge to deliver timely, intelligent conversations—answering questions, qualifying buyers, and turning visits into pipeline.

Challenge

Microsites drive clicks—but most visitors leave without engaging. Without timely, two-way conversations, intent is lost and campaign ROI suffers.

Solution

Conversica’s AI Agents follow up with microsite visitors automatically—initiating personalized, persistent conversations that align to campaign messaging and buyer interest.
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Outcome

Microsite traffic becomes pipeline. Conversica turns anonymous visits into qualified conversations, uncovering real buyers and accelerating conversion.

A 5-Step Guide to Turning Microsite Visits into Conversations That Convert

Identify and Tag Microsite Visitors

What Happens

As visitors land on microsites (e.g., product pages, industry-specific content hubs, campaign destinations), Conversica captures their source, behaviors, and identifiers.

Why It Matters

Provides intent-rich context to launch the right conversation instantly.

Pro Tip

Tag microsites by theme, persona, or offer so agents can adjust tone and relevance automatically.

Launch Contextual Conversations in Real Time

What Happens

Conversica initiates a conversation based on the microsite topic—referencing content consumed or the asset viewed.

Why It Matters

Capitalize on moment-of-interest to convert attention into action.

Pro Tip

If the visitor is cookied or form-identified, personalize the opening based on company or segment.

Persist Across Channels and Devices

What Happens

If a visitor doesn’t engage immediately, the AI Agent follows up through email or SMS—continuing the same conversation context.

Why It Matters

Maintains continuity across touchpoints and avoids losing the lead due to time delays.

Pro Tip

Use device-responsive outreach and align send times to prior visit behavior.

Qualify and Route to Reps

What Happens

If the visitor engages, the Agent asks qualifying questions and books meetings, routes to sales, or delivers tailored content.

Why It Matters

Moves leads directly from passive interest to action without manual intervention.

Pro Tip

Route based on microsite type—e.g., product microsites go to solution engineers, vertical pages to industry sellers.

Optimize Microsite Performance with Conversation Data

What Happens

Analyze how each microsite performs—conversion rates, engagement levels, and lead quality by conversation type.

Why It Matters

Closes the loop between campaign microsites and pipeline outcomes.

Pro Tip

Use insights to test new messaging variants or introduce mid-site nudges that lead into AI-powered conversations.